[affiliate] Sunday was interesting – I broke a tooth (front-side one!) on Friday and my friend Uchenna very kindly put it back together for me on Sunday (yes, she’s a dentist! you can find her HERE). After it was all done and since I was in central London, I nipped into the newly opened beauty store, AFTERBeauty, on Piccadilly. It’s a great concept set out on three floors – lots of different brands in one place with the entire shop dedicated to beauty, either treatments or products, and it’s similar to European beauty stores. In feel, it’s a bit like a small Douglas or those really little Sephoras that you find dotted about.
I was surprised to find Physician’s Formula (also, I just discovered, at Boots) and Holika Holika amongst more familiar brands such as Paul & Joe and Anna Sui. The selection is nothing like a department store – it’s a good mix of vegan, Aisan influence brands and cosmeceutical skin care and there is something for all budgets…
…of which Sunday Rain is a great example. I’ve been dying to try this brand (from Vivona Brands, partially private equity owned which usually means it only exists to be sold) because I’ve heard such good things about the affordable vegan range. It’s not disappointing – I loved the Bubble Bath with its not-too-artificial watermelon scent, especially at £4.
More adoration for the Sunday Rain Exfoliating Cubes – I’m so glad I bought them (£6). They start off as solid squares but break down to a buttery scrub that leaves skin smooth and soft. There really can’t be much retailer margin in this brand so I guess they’re relying on volume and I can see that happening as Sunday Rain appeals across the board – although I do see that it’s probably set its sights on Gen Z. I bought more things while I was at AFTERBeauty so I’ll roll them out during the week. The AFTERBeauty website isn’t live yet (13th November) but you can get Sunday Rain at ASOS HERE.
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