Looking at packaging sites is often where I pick up emerging trends and just when you think that the mascara brush has been re-invented all it can be, along comes the spinny brush! I haven’t yet seen a brand using this mascara brush – it rotates as you brush on (I can’t really get a grip on how that might work) but it’s probably only a matter of time.
I’m not quite understanding how the spin helps anything….
I can totally get my head around the skinny wand though – I’d love to use one of these because fat brushes are unweildy. Unless you’ve got the lashes of a giraffe, you don’t really use the full fatness, it just looks impressive! A micro slim brush looks like the perfect way to get definition.
Both of these products are innovations from FSKorea, a Korean packaging site. I wonder if we’ll ever see them on shelves?
Transparency Disclosure
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
11 comments
I’ve seen slim mascara wands from Etude House and maybe a few other Korean brands for at least a year or two now, but I’ve never seen a rotating one. It sounds rather fiddly to use. A friend had the vibrating Estee Lauder mascara and apparently it was very good though, so maybe it’s a similar principle?
I guess what can be done by the spinning bit can be done by rotating a normal wand ourselves?
There was a Bourjois mascara a few years ago that had a rotating wand. It had a little button on the side allowing you to rotate clockwise or anti clockwise. I think it had a racing theme? It was brilliant! I only got rid of mine the other year because it was so nostalgic!
There is a Spanish brand ‘Flormar’ which used to offer a mascara with a rotating brush.. This was a couple of years ago and it was quite a cumbersome contraption… And not all that fantastic for application! The sales assistants did like to push it though!
I could have sworn I have seen this long ago. I know it is different from the oscillating one. I still don’t understand these brushes because when people throw these away, the battery inside will pollute the earth.
Sorry, didn’t mean to get so ecological but that is what I kept thinking about the oscillating wands and sponges, what happened to them?
I suppose theoretically a spinning wand might help with better lash coverage, if product isn’t evenly distributed on brush, which would be hard to tell with black on black?
Bourjois did a rotating one a few years ago – volume fast & perfect. I remember because it was HG territory for me, such a great mascara.
I’ve seen a spinning brush once on You Tube. Unfortunately I do not remember the brand, but it was something of high street. I believe micro slim brush is great for separating eyelashes. To me, it looks even better than Clinique bottom lash mascara. Currently I enjoy exploring Korean and Japanese beauty market. Thanks for your post! 🙂
Asian “Beauty Trend” // http://www.keenonbeauty.com
The spinning brush is crazy! The microbrush is already out here in Korea, it’s supposed to give more definition to your lashes…
Bourjois released a spinning brush mascara a few years ago, it was really good!!
In the US, Maybelline has a mascara called Lash Discovery that has a microbrush. I’ve bought it a few times and it is really good, drugstore cheap too. It does have an oddly long handle that makes it a bit unwieldy. NYX makes one called the Skinny mascara that I’ve been meaning to try.
No thanks on the spinning brush….too scary.