Whizzy Wands

The Spinner
The Spinner

Looking at packaging sites is often where I pick up emerging trends and just when you think that the mascara brush has been re-invented all it can be, along comes the spinny brush! I haven’t yet seen a brand using this mascara brush – it rotates as you brush on (I can’t really get a grip on how that might work) but it’s probably only a matter of time.

Spinning Mascara Brush
Spinning Mascara Brush

I’m not quite understanding how the spin helps anything….

Micro Slim Mascara Brush
Micro Slim Mascara Brush

I can totally get my head around the skinny wand though – I’d love to use one of these because fat brushes are unweildy. Unless you’ve got the lashes of a giraffe, you don’t really use the full fatness, it just looks impressive! A micro slim brush looks like the perfect way to get definition.

Both of these products are innovations from FSKorea, a Korean packaging site. I wonder if we’ll ever see them on shelves?


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11 responses to “Whizzy Wands”

  1. I’ve seen slim mascara wands from Etude House and maybe a few other Korean brands for at least a year or two now, but I’ve never seen a rotating one. It sounds rather fiddly to use. A friend had the vibrating Estee Lauder mascara and apparently it was very good though, so maybe it’s a similar principle?

  2. Jenni

    I guess what can be done by the spinning bit can be done by rotating a normal wand ourselves?

  3. Bex

    There was a Bourjois mascara a few years ago that had a rotating wand. It had a little button on the side allowing you to rotate clockwise or anti clockwise. I think it had a racing theme? It was brilliant! I only got rid of mine the other year because it was so nostalgic!

  4. Rachel

    There is a Spanish brand ‘Flormar’ which used to offer a mascara with a rotating brush.. This was a couple of years ago and it was quite a cumbersome contraption… And not all that fantastic for application! The sales assistants did like to push it though!

  5. olivia

    I could have sworn I have seen this long ago. I know it is different from the oscillating one. I still don’t understand these brushes because when people throw these away, the battery inside will pollute the earth.

    Sorry, didn’t mean to get so ecological but that is what I kept thinking about the oscillating wands and sponges, what happened to them?

  6. Clbnolan

    I suppose theoretically a spinning wand might help with better lash coverage, if product isn’t evenly distributed on brush, which would be hard to tell with black on black?

  7. Benni

    Bourjois did a rotating one a few years ago – volume fast & perfect. I remember because it was HG territory for me, such a great mascara.

  8. I’ve seen a spinning brush once on You Tube. Unfortunately I do not remember the brand, but it was something of high street. I believe micro slim brush is great for separating eyelashes. To me, it looks even better than Clinique bottom lash mascara. Currently I enjoy exploring Korean and Japanese beauty market. Thanks for your post! 🙂

    Asian “Beauty Trend” // http://www.keenonbeauty.com

  9. Karen

    The spinning brush is crazy! The microbrush is already out here in Korea, it’s supposed to give more definition to your lashes…

  10. Bourjois released a spinning brush mascara a few years ago, it was really good!!

  11. In the US, Maybelline has a mascara called Lash Discovery that has a microbrush. I’ve bought it a few times and it is really good, drugstore cheap too. It does have an oddly long handle that makes it a bit unwieldy. NYX makes one called the Skinny mascara that I’ve been meaning to try.
    No thanks on the spinning brush….too scary.

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