Nice one, Too Faced, on cashing in on the Selfie trend with some Light Filtering Photo-Enhancing Powders *cough*. I think this is a stellar example of a brand being absolutely on it with beauty trends.
People will buy it just for the name I am absolutely sure; once a word is stuck in your head you start to be attracted to it. There is never a word more stuck in my head than Selfie!
So, there are three shades of powder – amounting to a selection of highlighters – but the colours that they come in will play a part in evening tone and diffusing the look of your skin. So, cool skin with Moon River, warm skin with Sunrise and bronzed skin with Totally Toasted. Lots of brands use coloured powders to subtly alter the tone, it’s just that Too Faced have wrapped them all up in a very modern, of the now, way.
I don’t know when they’re launching in the UK, but they’re live on the US Too Faced site now for $36 HERE.
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