Boo. Nude have lost the first round in their battle with L’oreal’s YSL fragrance, StellaNude that I have previously posted about. Comments on my first post about this court case indicate that the majority of BBB readers can’t see what the fuss is all about, particularly in the States. From a personal perspective, I just don’t like big companies bullying little companies. In Nude’s case, when L’Oreal lawyers came knocking at their door asking for permission to use the trade mark ‘Nude’ (and it does indeed have a European trade mark pertaining to its use in the beauty industry), Nude politely declined. So, L’Oreal did it anyway. Thats the bit I don’t like. Start up and new beauty brands have a struggle enough without huge corporations wading in and walking all over them. Imagine the other way round…if Nude decided to call their (in the pipeline) fragrance NudeStella (Stella actually means Star), first in the queue to slap a lawsuit on their tiny desk would be I am sure, L’Oreal. So, personally, I’d really like to see L’Oreal rapped on the knuckles, if only for the wider implications for other small, but gorgeous, beauty brands for whom competing agaist the big guns is like pushing water up hill. Anyone who has ever used Nude Replenishing Night Oil will know exactly what I’m saying.
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This makes me want to go out and buy a vatful of Nude skincare (their cleansing oil is v good too) – it really makes me cross.
I don’t like L’oreal, at all, (I just put the Body Shop palm oil thing in a post of not-so-favourite-things on my blog) and I think they are royally exploiting the UK blogging community at the moment, many of whom just don’t realise that they might be sacrificing their perceived integrity so L’oreal can get blanket coverage on blogs.
I’m torn on L’Oreal, some things they do, they do well … But … Things like this make me so damn angry! It’s nice to hear people speak out about it.
I do use L’Oreal products occasionally, but that doesn’t mean I have to like the company that produces them. The increasing incorporation of small brands into monopolistic behemoths is making the beauty industry far less interesting.
I put a link in my blog to this post… if you don’t … well you know, is about other subject but I think there is some relation, at least to me. Maybe you don’t agree!!! Let me know what you think.
About the name!
To be honest I’m not sure if I have an opinion in this case, but I always love that small companies fight the giants and I hope NUDE wins, just not sure that this is really an issue after all beauty bloggers love Creme de Nude as the perfect nude lipstick.
It’s ridiculous. If anything, perhaps the publicity could bring more business to Nude. I love Nude’s cleansing oil! 🙂