No, it’s not a new brand. According to WWD (and earlier in the year the NY Times), sales of beauty products are dropping. In past recessions, little luxuries like a new lipstick didn’t drop – in fact they probably increased. You know what its like – you need a bit of retail therapy but can’t justify a new Marc Jacobs bag, so you splash on a cheer-me-up lipstick instead. This time around, however, sales of beauty products are actually dropping. By anyone’s standards, this isn’t good. Not only will it send the beauty companies into freefall panic, but it’s a whole new take on the nude look.

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