I’m an avid collector of pretty much anything Chanel; I kept all of my press materials, from pop-up books to cut-out snowflake Christmas cards, and believe it or not, somewhere I have a Chanel deckchair.
These press materials aren’t mine (sadly!) – they belong to a friend like me who can’t bear to throw anything Chanel away. The first one was sent as part of the launch of Eau Premiere.
As well as the full bottle of fragrance, there’s an entire fold out runway with chairs – all cut exquisitely from paper.
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So, what happens when you open this magical box is that the Coco ad music plays while Keira and the bottle of Coco dance about!
There aren’t many of these made – they only go to the top editors and influencers – so in a collector’s market, they’d be quite valuable. What’s interesting to me is the novelty and the thought and effort that’s gone into them… I mean, whose job is it to think of these things? Whoever it is, I want that job!
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