I’m an avid collector of pretty much anything Chanel; I kept all of my press materials, from pop-up books to cut-out snowflake Christmas cards, and believe it or not, somewhere I have a Chanel deckchair.

Chanel Eau Premiere Press Materials
Chanel Eau Premiere Press Materials

These press materials aren’t mine (sadly!) – they belong to a friend like me who can’t bear to throw anything Chanel away. The first one was sent as part of the launch of Eau Premiere.

Chanel Press Material 2
Chanel Press Material 

As well as the full bottle of fragrance, there’s an entire fold out runway with chairs – all cut exquisitely from paper.

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Chanel Coco Press Materials
Chanel Coco Press Materials

And.. inside..

Chanel Coco Keira Knightly
Chanel Coco Keira Knightly

So, what happens when you open this magical box is that the Coco ad music plays while Keira and the bottle of Coco dance about!

There aren’t many of these made – they only go to the top editors and influencers – so in a collector’s market, they’d be quite valuable. What’s interesting to me is the novelty and the thought and effort that’s gone into them… I mean, whose job is it to think of these things? Whoever it is, I want that job!

Transparency Disclosure

All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.