I tip-toe about trying to come up with some descriptive terms for make up for Asian skin that won’t be offensive to someone, somewhere in the world. I don’t seem to have managed it yet, so I am just going to go for it and use the terms (other than ‘exotic’) that are used in the press release.
Okay, so EX1 is formulated for skin tones including Asian, far eastern, middle eastern and Mediterranean. One of the difficulties in finding suitable shades for these tones is that it’s hard to mimic the natural yellow or golden pigments. EX1 is formulated to mimic and flatter these tones, and what it should mean is that if your skin falls into the above categories, buying coverage that suits your tone at a reasonable price isn’t impossible any more. From very fair to deep olive, but still with the yellow pigment, EX1 make up isn’t expensive – the Invisiwear foundations are are £10.50, while blushers are £7.99 and concealers are £6.50.
This range is coming up on Look Fantastic soon but I have another post on the same range coming and hopefully by the time it does, the range will have launched and I can give you a link. The formulations seem to be lovely – silky (and oil free), the blushers in particular are in beautiful shades that I’d wear in a heart-beat. You can see more HERE.
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
This looks interesting! I’m very yellow toned, and always struggle to find a good shade that doesn’t dull my skin tone.
I am a Filipina based in Manila and a make-up enthusiast (that is, I took professional classes but I have yet to go into make-up artistry professionally).
I read your posts daily and totally enjoy them, but my comment today–my first =) — is totally unrelated to all things beauty.
I just wanted to let you know that I appreciate how you seem so sensitive and considerate for people whom others might view negatively–just because they are of a different race or have been afflicted/blessed with a disability.
I have never been on the receiving end of racism/prejudice, but I just love it how you’re always careful not to come across as looking down on anyone. I feel that this is because you are a genuinely nice person (I don’t know you, but who you are kinda shows through your blog…if you know what I mean).
All this is really just a roundabout way of saying that I love your blog, and that your readers notice AND APPRECIATE your thoughtfulness.
Thank you so much! x
Hi I’m mixed heritage and want to try these out as my skin is olive, do you know when they are come out ?
Good to see blogs on ethnic cosmetics, there isnt enough out there. EX1 looks interesting, and prices seem reasonable, I defintely want to try this out.
Just looked at the website- looks amazing! Thanks for the heads up.
I am torn between running a mile from the name and seeing if the colour range covers World’s Whitest Arab. I’m hoping someone can do a MAC-colour comparison, but given that the point of the range is to fill a yellow-toned space that other foundations don’t, it might end up being a bit of a bad fit anyway.
This looks like it might be good for Chinese – Malay skin like mine! When is it going to be out?
Reading your post got me all excited. Sadly I just had a look at the site and am disappointed with the shade range. The brand claims to ‘fill the gaps’ but how can they do that with only 3 concealer shades or 5 or 6 foundation shades. Do you know if there are more shades other than the selection on the website?
For me Illamasqua, Sleek and Supercover are still market leaders in Asian skintones. Daniel Sandler range is pretty fab too. Until more in-between shades are added, I can’t see myself trying EX1.
Wow just saw this post, a little late I know, but thanks Soo much for posting this! Hardly anyone ever writes anything about products for Asian skins! I remember reading an interview with founder of this brand in The Guardian a few years ago, so really good to knows its back. Thanks for posting on behalf of all the Asian girls out there!