As one of what feels like the very few women in the world without a pair of GHDs, I can’t make a comparison between the two, but Cloud Nine comes from the original creators of GHD. It’s impressively packaged and looks sleek and chic. Designed to offer the same level of straightening power at a lower, and therefore less damaging heat, the hot rods work really well. With six heat settings, you’ll need to experiment with what heat suits your hair best. Impressively slender black plates on my set (there are 3 models with differing plate sizes) mean that waving, curling and straightening feel much less unwieldy. In fact the feather light irons make previous straighteners feeling clunky and heavy. Cloud Nine glides through the hair, with Ion technology leaving it feeling silky and – the big test – straight. The extra shine is an added bonus. I’ve got a feeling these are going to be real competition to GHD. £129.99, www.cloudninehair.com.

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