I see a lot of new skincare brands and if I’m honest, there is rarely anything much to separate them. Everyone thinks they’ve found the ultimate formula, but if you put them side by side in a blind test, it genuinely would be hard to tell the difference. So, because there are so many similar brands, packaging is everything to differentiate. When Hayley and I did our Table Crowd dinner, I sat next to a wonderful lady who wants to create her own range and the tip I gave her was to spend an hour in Selfridges Beauty Hall and then come up with some packaging that looks nothing like anything she saw there.
So, when OM Skincare, above, popped through the door, I was really delighted that the packaging is so beautiful and thoughtful.
It’s a very detailed design with elements that make you smile, like the little label above. OM Skincare is created by Dr Om Prawarisa, a PHD Cosmetic Scientist, so all the right nourishing ingredients are there such as Moringa and Red Algae. The two products I’ve tried so far (because I’m still testing Sunday Riley Luna Sleeping Oil) are the Pure Glow Cleanser and the Invisible Finish Primer SPF40.
Because of the packaging, I felt positive about the products before I even tried them. The cleanser falls somewhere between a gel and a balm so has plenty of slip for a good massaging cleanse and smells generically aromatherapy-ish but in a good way.
It did a great job of cleansing (even removed mascara) and is £35. Part of Dr Om’s philosophy is mindfulness so she favours a tapping method during your skin routine (I think life is too short… I honestly can’t be bothered to tap… it would take so long to do a simple cleanse and moisturise) to help increase blood circulation.
I also tried the Primer (£42.50) which is a very lightweight SPF40 – I’d highly recommend this if you like high protection for your face. I’m not much of primer fan, but this is definitely an exception.
Obviously there are moisturisers and a serum – and a Konjac which is an excellent inclusion, but there’s kind of a mixed message. On the one hand the range is all about mindfulness, inner calm and nourishing your skin, but then there’s No Lines Nourishing Cream, an anti-ageing repairing cream that seems to sit outside of the ‘inner beauty’ remit. But for that, this would be a brilliant example of age-neutral skin care – nourishing, caring ingredients, tacticle formulas and messaging that focusses on the enjoyment and relaxation elements.
If you love a balmy style cleanser and light weight SPF priming, these are genuinely spot on. Definitely a brand to watch. You can find OM Skincare HERE.