MDM Flow Lipsticks

MDM Flow Lipsticks
MDM Flow Lipsticks

If you’re interested in charting the journey of a new brand, you’re in luck. MDM Flow Lipsticks are created by 24 year old Florence Adepoju, a cosmetic science graduate from the London College of Fashion. As most students do, Florence worked while she studied, and used her knowledge from time spent serving customers from behind beauty counters racking up knowledge about what we really want from our lipsticks.  As a cosmetic scientist, she was able to combine the practical knowledge of how to actually put a lipstick together with her observations.

MDM Flow Lipsticks
MDM Flow Lipsticks

Here she is! Currently all the MDM Flow lipsticks are made in small batches of 30, by Flow herself, at home. What that means is that she can experiment with colour and texture and be as creative as she likes – it’s entirely her call whether to bring out a lime green lipstick or a crazy orange (she has two shades of blue – in constant demand!). Because this is the birth of a new brand, the products are a little rough around the edges (for example, some are softer in texture than others), but that, to me, makes it more exciting to see. At some stage or another MDM Flow will become too big to be hand produced, and that’s when it will get slicker, so to me, enjoying these artisan lipsticks while they’re truly hand made is a joy.

MDM Flow Lipsticks
MDM Flow Lipsticks

This lipstick – Milk Shake – is a happy science accident. Although it looks like a dusky pale pink in the bullet, the moment it hits your skin, the colour becomes a bright pink, and continues to get brighter. At any bigger brand level, this would have been binned (it’s the wrong ratio of ingredients that makes the colour morph happen but this still works as a fully functioning lippie), but actually, as it turns out, it’s really a novelty and such a pleasure to use.

MDM Flow Lipsticks
MDM Flow Lipsticks
MDM Flow Lipsticks
MDM Flow Lipsticks

Again, because it’s a new brand and small site, not all these shades are available; stock levels change daily as Flow mixes up new batches so do keep an eye out, but for blue lipstick lovers, Mas Marina is in stock HERE. The texture is a creme sheen and very comfortable on the lip – I’ve been wearing mine for several hours and there’s no dryness. The lipsticks are £18 each.

There’s something rather special about Flow and her brand; I don’t doubt that they’re heading places and it’s a perk of my job here at BBB to be able to watch young talent emerge into a marketplace that badly needs a new injection of creativity.

MDM Flow Mascara
MDM Flow Mascara

Finally, there’s a new mascara on the horizon (and bigger things to come). It’s not released yet, but well on its way.


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11 responses to “MDM Flow Lipsticks”

  1. Simone

    Love this! So nice to be introduced to new young talent in the beauty world! Thanks for the heads up, and keep up the great work Florence!

  2. olivia

    Crazy as these colors look, I find them different from other brands who have similar colors. Maybe, these have the individual touch which I like! I am intrigued by the sky blue, just brings (pun) a smile on the face!

  3. Those are soooo nice! Love inventive lipsticks, def gonna take a look at those.

    Roxy xox | http://www.splashesofvogue.com

  4. So glad you featured flow, I love her and her brand, I have 3 of her lipsticks, but now I’m eyeing up milkshake.

  5. I loved getting to know a new brand and how it came out to be

    And that milky lipstick is very peculiar indeed.

  6. Now that’s inspirational 🙂

  7. Courtney

    These sound great and it’s nice to support growing businesses!

    prettymadthings.blogspot.co.uk / / x

  8. Emma

    Love this! The lipsticks look great I must get one!

  9. Sabrina

    Those are really cool lipsticks. I like to hear about new make-up entrepreneurs. 🙂

  10. Yasmine M

    This is so exciting! I love following indie brands on instagram-checking this one out now!

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