If you’re interested in charting the journey of a new brand, you’re in luck. MDM Flow Lipsticks are created by 24 year old Florence Adepoju, a cosmetic science graduate from the London College of Fashion. As most students do, Florence worked while she studied, and used her knowledge from time spent serving customers from behind beauty counters racking up knowledge about what we really want from our lipsticks. As a cosmetic scientist, she was able to combine the practical knowledge of how to actually put a lipstick together with her observations.
Here she is! Currently all the MDM Flow lipsticks are made in small batches of 30, by Flow herself, at home. What that means is that she can experiment with colour and texture and be as creative as she likes – it’s entirely her call whether to bring out a lime green lipstick or a crazy orange (she has two shades of blue – in constant demand!). Because this is the birth of a new brand, the products are a little rough around the edges (for example, some are softer in texture than others), but that, to me, makes it more exciting to see. At some stage or another MDM Flow will become too big to be hand produced, and that’s when it will get slicker, so to me, enjoying these artisan lipsticks while they’re truly hand made is a joy.
This lipstick – Milk Shake – is a happy science accident. Although it looks like a dusky pale pink in the bullet, the moment it hits your skin, the colour becomes a bright pink, and continues to get brighter. At any bigger brand level, this would have been binned (it’s the wrong ratio of ingredients that makes the colour morph happen but this still works as a fully functioning lippie), but actually, as it turns out, it’s really a novelty and such a pleasure to use.
Again, because it’s a new brand and small site, not all these shades are available; stock levels change daily as Flow mixes up new batches so do keep an eye out, but for blue lipstick lovers, Mas Marina is in stock HERE. The texture is a creme sheen and very comfortable on the lip – I’ve been wearing mine for several hours and there’s no dryness. The lipsticks are £18 each.
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There’s something rather special about Flow and her brand; I don’t doubt that they’re heading places and it’s a perk of my job here at BBB to be able to watch young talent emerge into a marketplace that badly needs a new injection of creativity.
Finally, there’s a new mascara on the horizon (and bigger things to come). It’s not released yet, but well on its way.
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.