Grrr.. brands that use accents in their product names! What’s wrong with ‘tea’? I have no idea where to find the accent on my keyboard so always have to go on the hunt on Google to cut and paste into the copy – also since nobody is likely to hunt out an accent to do a search it’s not that good for SEO. Mind you, I think Mint The Bath is a pretty good name! Anyway, there are two points to this post; firstly that the Bodhi & Birch Mint Thé Bath & Shower is delicious – not a sugar drenched minty version that makes you feel you’re steeping in a Polo mint, but a sharp, tangy mint that’s embracing and invigorating. For my taste, I like a little sugar on my mint, but for those who just want that natural, almost menthol mint scent, this is it.
The second point is that this is such a good example of how social media, and in particular, Periscope, can work so well for brands, used in the right way. I follow Bodhi & Birch founder, Elijah Choo, on Periscope and he’s taken viewers on a tour of his beautiful gardens, he’s commented, added hearts (the Persicope equivalent of ‘likes’), been supportive, open and kind – and when you get to see the person that’s so passionate about understanding and supporting others it makes you view their brand in a different light. So, what I feel right now about Bodhi & Birch is that it comes from a good place. Like me, it took him ages to show his face (very handsome) and work out the app, but he got there and I am an admirer of dogged determination.
The Bodhi & Birch Mint Thé is very much a unisex product – I think men and women would like this equally (Father’s Day coming up), and there’s no dry skin feeling after using. I’m not sporty, but if I was, it would be in my kit! Anyway, it’s £18 HERE.
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