Dior cosmetics haven’t been around for as long as you might think. Dior’s first fragrance came in 1947 with Miss Dior followed by a set of eight lipsticks in 1955 – the colours were named by Christian Dior himself and included Rouge Dior and Rose Bonheur.
This fab Vogue ad was scanned by Vintage expert, MissPeelPants , who is also a very talented illustrator. I’m trying to work out what the row of lipsticky looking things are – they must be sticks for eyes – and it turns out that pastel yellow eyes are absolutely nothing new! In fact, this 1969 collection is very similar to the spring/summer shades we are seeing now, forty plus years later.
I’m heading off to Paris tomorrow to see some Dior newness so I thought it was fitting that I have a look back before going forward.
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I think it is interesting to compare the image (or, more poeticaly, the “aura”) that the brand tried to project at the 60s, to the image they are trying to project now.
How did it evolve from the look above to all the gowns, brocade, ribbons and taffeta we see with every collection?
I would call the image above as trying to appear “edgy”, while the images of today try to depict a sophisticated sexiness.
How times change…