[productsamples] Of all the launches I’ve ever been sorry to miss, this is it. I was travelling at the time but it seems that everyone was bowled over at how engaging Victoria is. I’m not particularly a celebrity hunter but I’d have liked to have met her.

Victoria Beckham Beauty

Perhaps it’s best that I’m not writing this newly star-struck! The brand is a collaboration between Victoria and Sarah Creal – ex-Estee Lauder and in charge of the Estee Lauder x Victoria Beckham collection that flew off the shelves. You have to wonder if Estee Lauder Companies are spitting tacks over this.

Victoria Beckham Beauty

The new brand is keen to promote their clean credentials with recycled and recyclable outer packaging and an ingredient list that excludes things never likely to have been there in the first place (a good example of why ‘clean’ needs to have a universal standard). That aside, these are beautiful pieces of make-up. The Lid Lustres are sublime in a moussy texture that delivers intense and shimmering pigment in one easy stroke of a brush.

Victoria Beckham Beauty

There are four shades initially, although I am sure more will quickly follow. The colour edit is smart and current – these are the shades that grown ups want to wear, and as Victoria is fond of a smoky eye, follow her preference in eye looks. I don’t have the Eye Bricks here which are the only hint of Estee Lauder (I am sure I saw something similar in the Estee Edit, of which Sarah was creative lead).

Victoria Beckham Beauty

If you’re precise, you can apply the Eye Lustres with your fingertip by pressing and rolling from pan to lid – especially if you’re doing a mono lid and not smoking out or looking for a cut crease. Otherwise, a soft, small headed brush is best. I didn’t find them droppy particularly, but I think I’d go eyes first, wipe under with a microfibre cloth and then apply base because these multi-dimensional micro glimmers have a habit of straying.

Victoria Beckham Beauty

I’m genuinely blown away by the quality of the Kajal Pencils – they’re power packed with pigment, super buttery and don’t disappear at the first sign of a tear if you’re wearing on inner rims. The VB black kajal has replaced my Clarins Kohl as a new favourite and I’m working up the courage to do a Bordeaux inner rim for IGTV without looking as though I’ve had an eye bleed. I’m certain there is more to come from VB Beauty – eyes can only be the beginning – and it feels like a carefully considered collection that speaks to the audience that are tired of unicorns and sprinkles.

Victoria Beckham Beauty

In the swatch bottom to top: Mink, Onyx, Blonde and Midnight, followed by Kajals in Bordeaux, Bronze and Black. The Lid Lustres are £28 each and the Kajals are £20. Head HERE.

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.