So this is what Benefit have been sitting on (not literally!) all this time. I knew there was a big launch coming, and Benefit Roller Lash is reckoned to be the curling version of They’re Real. Bearing in mind that I think They’re Real has the accolade of being a global best seller, Benefit Roller Lash is set to follow suit.
You can expect a pro-vitamin B5 fuelled conditioning formula that gives curl and lash lift for 12 hours. Not only that, but it’s got the lengthening ability of They’re Real.
I’m not even a mascara wearer (lash extensions) but I’m very tempted by this! For use, use the curved section of the wand and then flick lashes up with the tip for length. The inspiration, I’m told, comes from hair rollers and how they roll hair, and the mascara brush has hooks that hook the lashes.
You might have seen the hashtag #curlsbestfriend – well, Benefit Roller Lash is what it’s all been building up to. I think it’s a March launch for this, but I’ll update when samples arrive.
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