Clarins Boosters
Clarins Boosters

Clarins are giving us a great example of the ‘personalisation’ trend that’s huge in beauty right now. I took this trend far too literally when it first started being mentioned with images of everything with your name or initials on it, but in fact there is a much wider scope. Personalisation is all about products that fit your lifestyle and feel more personal to you than generic off-the-shelf products. Clarins Boosters give you the option to personalise your skin care in the way you want, when you want, and only if you want. I think it’s pretty self explanatory what they do, but I’ll briefly run through each one anyway.

Clarins Boosters
Clarins Boosters

Energy (orange): for skin that’s subjected to late nights, a hectic lifestyle, long haul travel or fatigue (tired skin – that’s a forthcoming trend as well). Toning and Re-energising with ginsent extract.

Repair (blue): for sunburn, extreme climates or hard, salt or chlorinated water. Reduces discomfort and diminishes redness with mimosa tenuiflora.

Detox (green): for congested skin from partying, over-indulgence or extreme pollution. Detoxifies and purifies using green coffee extracts.

Obviously, these will take a while to put to any kind of test – in my mind I am side-lining Repair because it seems the perfect holiday skin partner. In terms of use, the Clarins Boosters are designed to be added to your existing skin care – simply push the bottom of the bottle to ‘pump’ out 3 to 5 drops (not, er, try and shake it out like I did while I was wondering how it ever passed quality control at packaging design stage!).

They’re not the first boosters ever, but clearly personalisation is going mainstream and I think we will see many more instances of the trend still to come. Clarins Boosters are £30 each from April.

 

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.