Clarins are giving us a great example of the ‘personalisation’ trend that’s huge in beauty right now. I took this trend far too literally when it first started being mentioned with images of everything with your name or initials on it, but in fact there is a much wider scope. Personalisation is all about products that fit your lifestyle and feel more personal to you than generic off-the-shelf products. Clarins Boosters give you the option to personalise your skin care in the way you want, when you want, and only if you want. I think it’s pretty self explanatory what they do, but I’ll briefly run through each one anyway.
Energy (orange): for skin that’s subjected to late nights, a hectic lifestyle, long haul travel or fatigue (tired skin – that’s a forthcoming trend as well). Toning and Re-energising with ginsent extract.
Repair (blue): for sunburn, extreme climates or hard, salt or chlorinated water. Reduces discomfort and diminishes redness with mimosa tenuiflora.
Detox (green): for congested skin from partying, over-indulgence or extreme pollution. Detoxifies and purifies using green coffee extracts.
Elizabeth Arden Hyaluronic Acid Ceramide Capsules
I’d be prepared to put money down to bet that you won’t have experienced a skin care texture like this before...
They’re not the first boosters ever, but clearly personalisation is going mainstream and I think we will see many more instances of the trend still to come. Clarins Boosters are £30 each from April.
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.