It’s the colour selection that’s got me interested, rather than the fact that it’s Brooke Shields. However, Brooke is 49 and we can’t ignore that this is one more step towards normalising beauty at any age. Even if it is a bit air-brushed. MAC are very good at embracing women of any age – who can forget the phenomenal range with fashionista, Iris Apfel, who at 90 had her own MAC collaboration in 2011.
I’ve done my research on-line, and there are plenty of pictures of Brooke Shields – I think she’s gone through a lot of beauty phases.. clearly some Botox, then less, then very taut skin, then not so. I found one picture of her without makeup looking very natural and just, well, normal. Celebrities have some awful beauty choices to make that those of us who aren’t in the limelight don’t have to make so I can’t feel judgemental about her beauty journey. It just seems that she has settled, at 49, to a face that she feels comfortable with. The MAC picture is blessed with amazing lighting and I am almost certain some airbrushing, but nonetheless, Brooke’s collection takes us into neutral territory that can be worn at any age. There isn’t much to see at this stage, but if you notice in the main picture, the neutrals are all perked up by pops of bright which is absolutely ideal.
I’m looking forward to seeing more on this collection which launches in September, and it’s a step forward in convincing beauty+ women that trend led make-up is cool and we can ALL do it!
By Jane aged 49.
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All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
6 comments
I think the key point here is the normalisation of beauty at any age. For too long using anyone other than a slim girl in their early twenties as a model or spokesperson has been seen as normal – why do we applaud brands who make a big deal about doing anything else?
I agree. Whilst things are changing & women in their 40’s are included by the brands, I truly feel that it will only be when it’s not comment worthy that age equality in beauty has been achieved.
May I rant? My current personal bug bear is when the media will refer to a woman as “still looking hot at 41” (slight variations in that, but the theme is always there). Why is it such a shock when a woman in her 40’s looks good? Are so many women giving up at 40 as our culture suggests we is then old bones at that age??
Rant ends…. Phew better now
I agree with you .. ‘looks good for her age’ is no kind of compliment. It’s not realistic to expect the beauty industry not to categorise, but we need something better than the old ‘mature skin’ – urgh. Hence, Beauty+, really x
Personally I never stop at the MAC counter, I feel the whole vibe (have I just dated myself by using that word?? ) is about YOUTH YOUTH YOUTH…ok, I’ve bought a couple of brushes but that’s it and the visit is ways a quick in, purchase and out. Visiting the MAC counters is like being at a party you weren’t invited to and nobody ie the staff do t quite know how to deal with you?? Or is this just me feeling a bit past it?? i dont know, but I’m hoping perhaps the whole thinking behind this campaign will filter down to the staff on the counters. Ok, my name is Fiona, I’m 52 yet I still feel intimidated by beauty counters?? Loving the new site Jane, as well as my daily addiction (ok after the Daily Mail’s strip of shame!) BBB.
Ha.. the sidebar of shame is everyone’s guilty pleasure Fiona! I hate myself for it..but can’t quite stop looking. If you feel intimidated at a make-up counter, just walk away. There is so much make-up in the world that no brand should make you feel small or excluded. Plenty of brands are thrilled to have you, believe me!
I thought it was just me that felt that way about MAC. I’m 44 and feel about 200 when I approach a MAC counter, and to a lesser degree Urban Decay.