Too Expensive
I expect you’ve all heard by now that Estee Lauder Companies has acquired Too Faced Cosmetics (it’s reported to be their biggest ever at $1.45 billion). With that in mind, I picked up on a very interesting snippet from L2 showing which other brands, based on social mentions and high search visibility are ripe for acquisition. Before I list them out, most of the big beauty companies are looking to acquire more. I sat next to someone from one of them at dinner a few weeks ago and she made it very clear that they’re looking to buy. Something tells me there might be movement with Ole Henriksen because it’s gone quiet – that’s based on a hunch and nothing more but then, I was the person who thought Sephora was edging to buy SpaceNK – not the case, it seems, but all the right ingredients are there in terms of location and visibility. However, Space has just opened a flagship in Regent Street – so what do I know!
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So, good propositions, according to L2, are: Kylie Cosmetics, Morphe, Milani, Charlotte Tilbury (everyone must be chasing that brand: I genuinely can’t imagine it will be too much longer), Tarte, Anastasia Beverley Hills, Beauty Blender, Color Pop and Makeup Geek.
Bod Pods
A really good point raised by Cosmeticbusiness.com – you know all these single pods of face masks? This trend came from food packaging – think Ketchup and Mayo pods.
Body Sheets
There’s a rising view that body masks could become a thing – think sheets for various areas of the body. In my head, I invented a bacne mask years ago because it’s the one area of the body that’s hard to give any kind of prolonged treatment to yourself and a salicylic acid sheet is manageable. I don’t know – I don’t like the cold wetness of a sheet on my face so not sure I’ll like it any better on my legs! With sheets for various parts already available, I don’t think we’re so far away from an at home pre-soaked body stocking. *shudders*
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8 comments
Aw that actually makes me really sad, I like it when they own their own companies for the most part. Thanks for sharing all this useful info, appreciate it x
ALittleKiran | Bloglovin
What a shame another cruelty free company lost to a company that isn’t
I assumed Charlotte Tilbury was already owned by one if the large companies. Amazing what she’s achieved independently.
I personally hope that Charlotte Tilbury never sells to ELC or Coty. I think a lot of the creativity gets lost. What I love about Charlotte is that they don´t bring out too many products and the stuff they bring out is actually quite thought-through. With ELC there always needs to be a summer or a xmas collection with x amount of products. At the end there is always a red nail polish that everyone already has and no one needs. Also I love Charlottes naughty names and I hope she grows organically, because in my opinion she really has a chance to become a huge player.
I also like when they own their own companies. It is good, when there are no monopolists and omnipotence.
Sad. I love shopping with independently owned companies, and if they are woman-owned as well, that’s a plus in my book. I hope that Charlotte Tilbury never sells, but realistically, who would refuse a billion dollars? I would also hate to see Makeup Geek sell, because that would no doubt mean a loss of jobs in a part of the country that can ill afford it.
That being said, many go into business in the hope that they will eventually sell that business for a mega profit. In all honesty, if someone offered me a huge amount of money for my business, I would probably agree rather quickly. Then I’d pay off all of my debts, sell the house, and move to a different country. (I live in the USA.) So I suppose I can’t criticize.
I love Charlotte and her products but she is an extremely astute businesswoman, of COURSE she will sell eventually. My money is on ELC. (Is CT cruelty-free?) Although i feel like she is still quite new? Actually, just checked, it’s only 3 years old? I imagine she would want to wait till she has 5 years clear, then sell to ELC, then a year (or two?) noncompete, then start again a la Jo Malone.
Re the body masking; I would love hand and foot masks (I always have my feet hanging out of the bath anyway so may as well stick a mask on them). Or maybe a hand/glove overnight mask. Maybe I’ll try it with one of Mr DRG’s latex gloves (used for when he’s cleaning his rare vinyl, nothing sinister….!). Hmmm maybe not
There are hand masks! Nails Inc just brought one out – no reason why you could’t put it on your foot. I reckon you are right re CT – I mean, it must be like flies buzzing round that brand although I think the back end is rather chaotic because of the fast growth.