I expect you’ve all heard by now that Estee Lauder Companies has acquired Too Faced Cosmetics (it’s reported to be their biggest ever at $1.45 billion). With that in mind, I picked up on a very interesting snippet from L2 showing which other brands, based on social mentions and high search visibility are ripe for acquisition. Before I list them out, most of the big beauty companies are looking to acquire more. I sat next to someone from one of them at dinner a few weeks ago and she made it very clear that they’re looking to buy. Something tells me there might be movement with Ole Henriksen because it’s gone quiet – that’s based on a hunch and nothing more but then, I was the person who thought Sephora was edging to buy SpaceNK – not the case, it seems, but all the right ingredients are there in terms of location and visibility. However, Space has just opened a flagship in Regent Street – so what do I know!
So, good propositions, according to L2, are: Kylie Cosmetics, Morphe, Milani, Charlotte Tilbury (everyone must be chasing that brand: I genuinely can’t imagine it will be too much longer), Tarte, Anastasia Beverley Hills, Beauty Blender, Color Pop and Makeup Geek.
Elizabeth Arden Hyaluronic Acid Ceramide Capsules
I’d be prepared to put money down to bet that you won’t have experienced a skin care texture like this before...
A really good point raised by Cosmeticbusiness.com – you know all these single pods of face masks? This trend came from food packaging – think Ketchup and Mayo pods.
There’s a rising view that body masks could become a thing – think sheets for various areas of the body. In my head, I invented a bacne mask years ago because it’s the one area of the body that’s hard to give any kind of prolonged treatment to yourself and a salicylic acid sheet is manageable. I don’t know – I don’t like the cold wetness of a sheet on my face so not sure I’ll like it any better on my legs! With sheets for various parts already available, I don’t think we’re so far away from an at home pre-soaked body stocking. *shudders*
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