I’ve known the Lierac brand for a long, long time – it disappeared from the UK some years ago after being a familiar sight on the anti-ageing beauty market. I’m less interested, as you will know, in the anti-ageing part of this and in general I think French brands seem to be comfortable with the ‘better younger’ and are just not yet on track with the beautiful-at-every-age message. What’s really grabbed my attention about the Lierac Creme Rouge (£47 HERE) is that it’s red! We’ve had blue (or green, depending) and now we have red, and I can honestly say I have never seen a red face cream before.
I can only give you top-line information on it. I guess the most important thing is why is it red? Lierac say they’ve included red mineral pigments in this range because it gives skin an instant radiance – this bit I have tried and it’s one of those, does it or doesn’t it moments. I’m pretty sure it does something but it’s probably only discernable to you at the time of putting it on, and more so with the serum (£47 HERE) than the cream. It’s certainly only something you could see on bare skin and not under make up.
Lierac has locked down their own patented ingredient (D-GLYOX) with pomegranate flower, silk tree, liposome-peptide and hyaluronic acid. Both are very comfortable in the wear, and are aimed at 40+. Whenever I see a new (or returning) skincare range, I’m looking for something different about it – one of the products, Magnificence Day & Night Melt-In Cream Gel, £43 (HERE), is a mattifying cream aimed at older skin and there are very few of those on the market that I know of.
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Lierac has been on the scene since 1975 – in France, it’s a well known and well loved range but it’s very firmly in the ‘less age is more beauty’ camp so ultimately, it’s all about how you feel about anti-ageing, as opposed to pro-ageing. Watch out for these red creams in every glossy page you can imagine – it’s a beauty editor’s dream for livening up a page!
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