As a brand, Jo Malone has been supporting rehabilitation gardens since 2012. You could describe rehabilitation gardens as centres to nurture mental health through gardening and that also incorporates opportunities to get skills and qualifications; something that could really move you on in life if you’ve struggled.
This time around, Jo Malone is working with St Mungo’s, a homeless charity, with their Putting Down Roots project. The organisation conducted an investigation into links between mental health and rough sleeping last year, putting into facts and figures what we all instinctively know and can see with our own eyes, that four in ten rough sleepers suffer from mental health issues.
It costs money to bring someone back from the brink. Resources aren’t as generous as they should be or could be and very often its the case that the people who most need help are the least able to seek it out. St Mungo’s is an amazing charity: they provide beds and support to over 2,600 people a night who are homeless or at risk but more than that, they try to rebuild lives. The Quiet Garden, based in Notting Hill, trains in gardening skills while allowing a safe space to recover, which, obviously needs funding. With 75% of the retail price of £46 (less VAT) going straight to The Quiet Garden and other charity partners (see HERE for more details on the therapy gardens that the brand supports) and sales will be in their thousands, you can how it can all add up to something very meaningful and worthwhile.
Lady Moore, by the way, is a lush, green plant from the Acanthaceae family: I’m sure I don’t need to explain an Iris! The fragrance is what I would describe as a calming mossy floral, a little bit smoky and just-rained earthy. It’s launching in July so do look out for it.
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