I’ve been excited to blog about this since hints first started appearing. For newer readers (or younger), this is a new launch for next year from Nonie Creme who started off as a nail artist and became the creative arm of butterLondon.
When butterLondon first launched, I can still remember my first meeting with Nonie – she’s so vibrant and full of life. I think we met at Sketch and she revealed the butter line-up – in bottle shapes that we had literally never seen before for nail polish. The colours, too, tipped the nail shade charts on their head, being the first range to dirty-down colours into something more interior led and architectural. Like Farrow & Ball for nails. You can credit their beige shade Yummy Mummy for being the one that transformed the future of nude nail shades – we were so nowhere near a beige nail being a thing til then. I can remember when Vogue featured it and the huge excitement at butter HQ.
Nonie is a creator, so this was always going to happen – it’s taken a long time, but Nonie Creme Colour Prevails looks like a winner already. To be honest, I’m not such a fan of polish as I used to be (I was obsessed!) because of the never ending lookie-like ranges that keep appearing and this is the first nail range in a while that I’ve got excited about. There are only a few nail polish manufacturers and they’re mostly all used by everyone so it’s very difficult to put a new spin on polish.
Nonie Creme Colour Prevails leads with polish but is going to be an all-inclusive beauty line with lip, cheek, eye and hair products. There’s already a US stockist lined up but I hope every UK buyer is all over this one because if the past is anything to go by, the future is all about this.
Elizabeth Arden Hyaluronic Acid Ceramide Capsules
I’d be prepared to put money down to bet that you won’t have experienced a skin care texture like this before...
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