So, Selfridges has stepped up to the next level of Korean skin care – the serious stuff. I will happily write about banana shaped lip balms and panda face sheet masks all day long, but there IS more to Korean beauty than the quirky bits and bobs.
I’ve pulled out some of the more interesting things – starting with The Oozoo Face in-Shot Mask. I haven’t used it yet and I’m trying not to thing of it as a hospital sort of a bag thing, but the premise with these is that you inject the shot into the opener.
There is a sheet mask ready and waiting in the second section to receive the ‘shot’. You then put it on your face, with the idea being that the active ingredients in the syringe stay fresher that way and are in optimum condition when they reach the mask, then your skin. These are £8 (HERE) which seems quite reasonable for something really different to try. I haven’t tried this yet but apparently it’s good for hydrating and illuminating with Ectoin, Resurrection Plant and Kertinase S.
Next up, Skin79’s Bubble Cleanser. I have tried this and it’s fab if you can bear the little tickles that the bubbles make on your skin. It starts off as a gel and then grows… and grows… so it’s fun. It’s not yet on line but there are Blueberry and Cranberry Foam cleansers from Neogen (HERE) which look even better fun.
Elizabeth Arden Hyaluronic Acid Ceramide Capsules
I’d be prepared to put money down to bet that you won’t have experienced a skin care texture like this before...
The packaging says that it eliminates the need for a double cleanse which is an interesting claim, but my skin did look and feel clean as well as very soft and conditioned afterwards. The reason for the claim is that it takes off make up and cleans and mildly exfoliates the skin – believable because my skin felt so soft. I’ll definitely use this again. It’s £23. Skin79 also has an Angry Cat sheet mask…
Now, I could get quite into these bio-cosmetic peeling pads containing wine, sake and cereal (I knew I could smell sake when I opened it!). Thanks to AHAs from Resveratrol and lactic acid, these really feel like you’re doing an enzymatic slough – it’s not uncomfortable but one side of the pad is textured so you do feel it. Incidentally, the three layer pad has a little ‘pocket’ to slip your fingers into so that you have more control of it. Start with the textured side and finish with the softer side, then rinse. This product gets rave reviews on line and it’s reasonable at £22 HERE. There is also a lemon version.
There are other brands too… check out Blithe with its Pressed Serums – a trend we’ve been waiting to see here for some time (HERE), as well as their Patting Splash Waters HERE. I think if you are dying to get your hands on some real Korean skin care it’s a great selection. I had a meeting with Selfridges this time last year when they asked me to write some copy for their Korean offerings – it didn’t happen, I just realise! Ahem, Selfridges – but at that stage they were just looking at make up and the ‘fun’ stuff. A further roll out will see Dr Jart back which is great – I love that brand and was sorry to see it go from Boots.
If you want to browse the Korean edit, it’s HERE.
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