There’s no doubt that this Japanese brand is super-cute; it’s aimed at young girls (but doesn’t specify how young so I’m guessing at early teens?).Kimmi Perfume
If I look at this too deeply, what I’m seeing is the ‘dollifying’ of beauty products bringing them closer to a toy than a beauty product – so are they really targeting teens? Or even younger?Kimmi eyeshadow palette
It’s really, really sweet and I want all of it.. but for some reason this has made me a little uneasy about just how young a beauty target audience can or should go.
*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.