Hmm. Free Ads For Mags.


I’m scratching my head a little at the moment in confusion because I’ve had a very recent influx of emails to my BBB account from magazines asking me to promote the fact that they’ve got give-aways in their next issue, gifts with purchase, competitions or some ‘great content’ in the forthcoming months. They’d like me – and other bloggers of course – to give them a shout out plugging all or any of the above. I just don’t get why they think I would? I’ve replied to one, who wanted me to link to their on-line mag site saying I’d prefer it to be a reciprocal arrangement, and of course, got no reply whatsoever. Until the penny drops that this needs to be a two-way street, I suspect they’ll meet with the same bafflement.

What I will do, and am happy to do, is feature content or news that I think is of genuine interest to readers of BBB that couldn’t be easily found elsewhere. Until then, a limited number giveaway (which actually turns out to be a competition for 50 pots of nail varnish) and a link to their site that won’t be returned, isn’t it.


Discover more from British Beauty Blogger

Subscribe to get the latest posts sent to your email.


Posted

in

by

Tags:

Have your say

6 responses to “Hmm. Free Ads For Mags.”

  1. Good on you for standing your ground. With the amount of money they must be drawing in, you’d think they’d be past trying to get free publicity really!

    They charge others to advertise with them after all!

  2. Delurking to say bravo! Many big brands, incl magazines, seem to view bloggers as handmaidens. Of course things aren’t helped by certain bloggers who “proudly” display a badge on their blog along the lines of Official Brand X Blogger… and then proceed to try and persuade me that all reviews are honest. One reason I really like your blog is that it’s above all this – it’s honest, impartial and trustworthy. So thank you:) I really enjoy reading your posts.

  3. Bettina@BeautySwot

    I had no idea that some bloggers are official brand x bloggers …hmmmmm

    One of the reasons I write and enjoy my blog is that I love trying all beauty products and such is the vast array of choice, it will take me my lifetime to do it 🙂

  4. I completely agree that there should be some reciprocation, although I might not respect this blog as much if I knew you were outright paid to promote something. A link exchange would be ideal… you could do a write-up on the freebie and they could do a brief feature saying check xyz blog for more information. Everyone wins!

  5. Michèle

    Just like you I’m really surprised by this. I got an email from a magazine asking me to write an article about their article (…), and link to them. I didn’t respond immediately and the next day they already sent a followup. I replied with a polite email that I wasn’t interested because a) I couldn’t write about their article because I’m not supportive of the brands they wrote about and b) that l don’t just post advertisements like that. Surprise, surprise, I never heard back either.. I’m not sure what they’re thinking!!

  6. T, the Bee

    I’m so glad you did that! It’s preposterous for them to expect such a one sided arrangement would be acceptable to you (or any other blogger, for that matter). I agree with “my lips but better”… you were absolutely right to ask for a mutually beneficial link exchange or “barter”, if you will.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Discover more from British Beauty Blogger

Subscribe now to keep reading and get access to the full archive.

Continue reading