So, it does look as though the UK might well see Drew Barrymore Flower Power Beauty products some time this year. Because it’s only sold in Walmart, then it realistically could only be sold in Asda in the UK. It’s a funny old range really – the quads have a very old fashioned look to them; it’s like there was zero effort in any creative thinking for them, and yet, the glosses look rather creamy and lovely.
There are some creme blushes that look lovely and some fragrances that look distinctly average – it’s a real mixed bunch.
I think if I had a beauty range called Flower Power (I wish), I’d have got really busy with brights and flowers all over everything to really give it a visual point of difference. As it is, the quads particularly – couldn’t identify them in a police line-up, as the saying goes.
I’ll be very curious to see how it’s received by bloggers in the UK – and that’s where you’ll see this range because they’ve got a no-advertising policy to keep costs down. Which is rather handy, in this social media climate, right? I really hope it isn’t a ‘let’s feed it to the bloggers’ kind of attitude, because that’s more poison ivy than tulips.
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