Owned by the same company that boasts L’Occitane amongst it’s line up, the outlook for Melvita (a combination of the French words for honey and life) is good. It’s the kind of organic range that we have a gap in the market for right now – something that’s not too worthy, looks pretty and delivers results in a luxurious way. The range is noted for its facial oils and everything complies with ECOCERT regulations, meaning that there really are no nasties. It’s a properly researched and prepared range, already doing a roaring trade in France and the USA; no bicarb of soda mixed with weeds or ‘whittled up the kitchen’ looking products, here. It’s expected to launch in November (ish) in the UK, but you can get your first proper look at www.melvita.com.
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