Apothecary Style At Liberty

C.O. Bigelow Cold & Flu Soak

It’s very interesting that while all the beauty halls in London (and elsewhere) are having high-tech make-overs and bringing on board all kinds of science based (cough) beauty products, Liberty of London are buying in apothecary style. I think we’re ready for this – I’m increasingly impatient with very sciency brands because unless I’d got some kind of NASA degree, which I haven’t, it’s virtually impossible to know for sure exactly what these creams are doing.

No matter what science or ingredients you throw at your skin, it can only penetrate so far. And to be honest, anyone can draw a charty-graphy-thing that looks impressive, but only a molecular scientist would know whether it actually is or not.  If a product makes my skin look great, that’s good enough – I couldn’t care less if someone went to Middle Earth to collect Goblin sweat – and also some high-tech brands can radically change the appearance of the skin, so can things like simple oils.

So, it’s a very nice line-up for Liberty, starting with the famous US brand, C.O. Bigelow, and including their famously good Cold & Flu Soak. Other brands are Mane & Tail (originally invented for horses but equally loved by humans!), H Gillerman Organic Remedies (pass me the Clear Mind Tension Remedy, please), Dr Jackson No.1 Cream and (hello Mrs Hirons!) Lotion P50 which is one of the most potent skin care products I’ve ever used. It’s exfoliating, sebum regulating, moisturizing AND prevents and treats in-growing hairs (another nod here to facial hair issues). All products are rolling out from mid-February.

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M&S Apothecary Warmth Wellbeing Fragrance

Aromatherapy Associates x Liberty Clear Mind

It’s also worth noting that on Thursday 31st January, there’s the Liberty Beauty Lottery taking place. Every customer that spends over £65 on beauty gets a Beauty Lottery Scratch Card – and every one is a winner! I’ve seen the list of full size products waiting to be won – Dr Sebagh Serum Repair, Frederic Malle Candles, NARS Laguna The Multiple, Bobbi Brown Gel Wear Liner and Cowshed Grumpy Cow Body Lotion to name but a few.