London by Gallivant

It’s not the first time a fragrance creator has tried to capture a city in a bottle. Cities are often the inspiration for a new perfume and while elements may resonate, it’s more the power of suggestion that’s at play when you take on a big olfactory theme.

Founded by Nick Steward, previously Creative Director at L’Artisan Parfumier, and Cecile Marret, entrepreneurial business developer, Gallivant is a small, decisive collection that will stir the interest of niche fragrance lovers.

Four city fragrances, London, Tel Aviv, Istanbul and Brooklyn are just the beginning. Being a Londoner, I’ve picked the obvious test fragrance with London. Every city, I am sure, has different elements that resonate with people: if you feel London as wet spring, flowers from Columbia road and Georgian architecture then this may speak to you. But it’s more than that. There are leathery, musky and woody notes that overtake the floral element of Rose de Mai, rose oil and orris root. To my nose, it’s rather masculine, but it is easily a unisex wear. The one thing I can say about it that truly is ‘London’ is that it’s a lot of things blending together to make one powerful impression.

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Definitely niche, definitely exciting and absolutely one to follow if you have an interest in new perfumes and perfumiers.

You can find Gallivant at Roullier White HERE for £65.