[productsample] I’ve only surface tested this new offering from the Victoria Beckham Beauty brand but I like the fact that they’ve brought in a skin care expert, tried and trusted in his field, to collaborate rather than white-labelling or trying to delve into un-chartered territory without the relevant experience. It seems a practical and credible thing to do.
If you don’t know who Augustinus Bader is, he is known for his scientific stem cell work and has only recently translated that to beauty products (2018). In the move that all beauty brands fear, his own line contains only three key products – anything else is simple, according to Bader, not necessary. But, we’ll see – that’s where my beloved BioEffect started and look at their product range now. From reading up for this post, I’m extremely tempted by his own label products although I would have to say that they fall into the ‘luxury but not silly’ price bracket. I think I even turned down the offer to try them – I’m kicking myself now.
The Victoria Beckham Beauty offering is different in that it’s a primer with a ‘glow’ element – I am pretty sure I can hear Augustinus saying ‘skin doesn’t need cosmetic illumination’ in the way that scientists not at all interested in make-up do. So, really, it’s the best of both both – make up and skin care meeting at the top of the tree. That said, in my gloomy kitchen this morning, I didn’t notice any significant ‘glow’. The basis for the ‘tech’ side of the cream is amino acids and vitamins. The AB brand (rather than VB) has had some of the most rave reviews I’ve seen for a 3 product strong line. The VB version is £92 for 30ml HERE but there’s a bit of me that thinks anyone seriously interested might head to the original AB line first. Nonetheless, I like the way that Victoria Beckham Beauty is shaping up to be a credible and covetable brand.
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