The problem with nail polish remover? So many, really. It’s splashy, smelly and dries your nails out and in all these years it’s never been re-invented significantly. Nailfix & Chill is a cream polish remover that comes in a tube – low odour and far less aggressive than traditional removers.
What cosmetic innovators look for is categories that are doing very well in the beauty market and then try to replicate that success in another category. My guess is that this new product had a skin care brief – to be a cream, to look more ‘beauty’ and to replicate a facial cleansing cream or balm.
You cannot remove nail polish without solvents, so yes of course that’s in the mix, but also oils (macadamia, sweet almond, argan, sesame and Vitamin E) that condition the nail while you remove. And they do – when I used Nailfix the difference in the feel of my nails afterwards compared to regular polish remover was marked. They were much smoother and far less dry – shiny even. It barely has any odour meaning you can probably get away with doing a quick removal almost anywhere and not alert the entire office to the fact that you’re doing your nails!
Elizabeth Arden Hyaluronic Acid Ceramide Capsules
I’d be prepared to put money down to bet that you won’t have experienced a skin care texture like this before...
To use, you put dabs of the cream on your nails, wait one minute and then remove with cotton wool. It genuinely works and it’s completely mess free (mine is hastily applied above in these quick iPhone pics but it had the measure of Dior Pandore in no time!). The biggest thing is that it’s not flammable so you can travel with it easily.
There is just nothing not to like about this – it’s quite genius really. It’s a lifestyle product that has shaken up a category that’s had no significant input almost ever – Nailfix & Chill has already picked up an industry award at Cosmoprof and will be rolling out to retail in due course. It’s a very exciting product that’s going to have other formulators and brands green with envy! Eraser creams for nails are definitely a thing.
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