I think I mentioned in a previous post that this journey through past products is also a journey through social media history. Although the palette was released only 8 years ago, Facebook was THE major social channel at the time, with Instagram being only 2 years old and not at all the giant it is now. Pinterest was also, at the time, 2 years old and look how long it took for that to really take off. So, Devoted To Fans was released as a tribute to the brand’s ‘fans’ on Facebook.
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There was a lot of buzz around this palette at the time – the launch was held (in the UK) at Facebook HQ in London and the colour selection designed to emulate the Facebook logo colours.
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Inside, it’s the usual quad format in blue-led tones of Pure Chromatics. There were only 1,650 available (no idea why) and they were £39 each. The first two shades are Facebook blue and white, then there is a sparkly grey shade and a black for some serious smoking up. I can’t find this on resale anywhere so am not able to say how much it might be worth now, but given that it was so limited in production, I feel lucky to have it!
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