[productsamples] I came across Róen Beauty because they sent me a message on Instagram which now, of course, I’m really happy about because the products arrived last week and they’re absolutely wonderful. Róen Beauty is founded by make up artist, Nikki De Roest and photographer, David Roemer. It’s a small collection at the moment but there is a lot of potential here for it to be huge because it’s rather different to your run of the mill beauty start-ups.
There are two quad palettes – this one is 52. The textures are creme-metallic but I went horribly wrong trying to swatch and apply with a sponge applicator because I just didn’t see them as creme – I was certain I was looking at powders. I couldn’t figure out what was wrong until I tried swatching with my fingertips and as you’ll see, the colours sprang into life.
This shade selection is 75 – earthy and glorious. The brand calls them Lid Illumes and that’s the perfect description because they are so incandescent when they hit the skin. Top ingredient is Synthetic Fluorphlogopite – a plastic free glitter component that can be used in different configurations (size, coatings etc) to create next level illumination in cosmetics. It’s also known as synthetic mica and frankly, it’s better than the real thing in more ways than one.
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Next up, the single shadows in Disco Eye (front) and Summer Disco. These are $29 each, whereas the palettes are $42. The packaging is premium – a kind of antiqued metallic on slim and sleek cases – and the entire range is fully vegan.
This is Palette 75 featuring bottom to top: Obviously, Nikki Dust, J’Adore and Facetime and I think this is as light reflective as it’s possible for make up to be – it looks like liquid on the skin. Eye cremes can be difficult to wear if you have oily lids so always use a primer, but I will say that these feel drier than most because I think the balance between dry and oil ingredients is exactly right for long-staying power.
This is palette 52 featuring Bask, Rendezvous, Yep and Meow. It’s cooler toned than the burnished warmth of 75 but none the less dazzling.
Above you can see Disco Eye and Summer Disco. Thinking about it, I reckon this collection will be really popular with other make up artists. When make up artists create their own line without corporate interference you usually get the things that they need in their kit! I can’t see Roen being independent for long – I imagine the venture capitalists are all over this like a rash, anxious to get into the lucrative beauty business with products that aren’t predictable or short lived. I’ve researched as far as I can into investors behind this brand but don’t see anything obviously corporate but don’t need to look anywhere but my own arm to know that Róen is at the beginning of a success story.
So, the practicals – it’s US only (although I bet it’s here in no time at all) presently but they will ship. The shipping costs are calculated at checkout so I can’t say exactly what they would be, but an economical way might be to buddy up with someone else to split the shipping. I think price wise, for the products, the quality and the next level light show, they’re well worth it. Find Róen HERE.
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