PS KPOP Beauty

If you don’t know your Red Velvet from your Twice, this Korean pop band inspired make up range from Primark might not be for you. Chances are, however, that you’ll know and recognise the K-beauty trend. Big for last year and this was the concept of keeping your blush, your shadow and your lips all the same shade of pink or peach. Actually, it’s a really fresh look against a backdrop of sheer base once you’ve added the definition of black liner and mascara and of course, brows.

I’m thinking that most of the £4 asking price has gone into the packaging of the KPOP Bubble Blush – a pastel peach cushion blush (or 3 other colour options) that you just dip your blush brush at and sweep onto cheeks. It has a patter but to be honest, it’s not the best way to apply. The Beamin Highlighter (£2.50) has such finely milled shimmer that there’s no way you’re not going to be breathing in (and hopefully out) glitter (after testing it I had visions of a unicorn sneeze)! The air was full of minute twinkles so expect this to reach way further than it’s intended destination. The one product I didn’t like was the Jelly Belle Lipstick – even at £1.50. It’s described as a jelly lipstick when it isn’t and it went on very patchily although the colour is spot on for a K Beauty look. It felt like I’d smeared my lips in wax.

It seems to be par for the course that in any new PS collections there are hits and there are misses – there’s no continuity – but I love that they’re able to put into one collection an entire trend and more or less nail it.