New Beauty Brand : Emolyne
[unpaid/sample/ad] Well, this is a welcome sight! Emolyne is a new (British) brand with an African influence, founded by Ugandan-born, London-based Emolyne Ramlov. In common with many women of colour, years of trying to find the right shade for her tone led to frustration, so Emolyne created a full 30 colour lip line and a 30 shade nail line.
It’s a fully representative brand so no tones are excluded but the colour edit plays to shades that perhaps don’t get as much representation as they should. I love the fact that all the shades are named for African countries or landmarks (the world doesn’t need any more Cote d’Azure inspired lipstick colours) which just adds to the vibrancy of the brand.
The nail shades, in a gel-like formula, are rich and sumptuous and I think a bit of a snip at £11 each.
Interesting (to me, at least) that the bottle shape is the same as Burberry.
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The lipsticks are in a semi-matte formula, so not a dry, flat matte – more creamy I suppose you might say. The colour saturation is strong – these deliver a good level of colour on one swipe and thereafter the sky is the limit depending upon how many layers you want to add.
There is, as mentioned, a lip liner selection of 30, so there’s one for each lipstick shade. Everything (including nails) falls into two colour camps – nude and red – and you can see from the colour map above how that pans out.
The shades from top to bottom are: Asmara, Abuja, Tanzania and Kira. They’re £21 each HERE.
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