[productsample/affiliate] So, Make Up Forever concealers have long been legendary. This is a new version that’s self-setting (I don’t know what that means) that brightens the eye contour, which as we all know is a devil of a place to try and conceal without problems, especially on older skin.
Got to say, though, it’s pretty good! For a start, I like the paddle style applicator that seems more friendly than a doe’s foot style. It makes you more inclined to dab rather than smear and I think that’s a big part of getting under-eye concealer right without overloading. Overload is partly why concealers end up sitting in lines and creases or looking heavy – expectation management is key because there isn’t a concealer that’s going to look entirely natural while wiping out darkness completely. Minimizing is the operative word. I dabbed then patted and took a bit of time to do it, as well. There was nothing about Ultra HD that ‘sat’ or dried or exacerbated creases but I can’t say I saw a lot of radiance (as suggested). Later in the day, it was still fairly pristine, so I’m impressed. Just don’t put too much on or expect it to somehow eradicate a week of no sleep. It’s a helper not a unicorn.
There’s a decent shade line-up – 22 in all – but at £22 it’s quite pricy. In the swatch above from bottom to top, it’s: 31, 51, 40, 52, 20. Escentual has it HERE non affiliate HERE with all shades in stock although some low at the time of writing.
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.