Remember Adidas winged trainers? The ‘Fashion Kills’ Marlboro Fag Packet handbag? Maybe the Sponge Bob Squarepants yellow fake fur coat? They’re all Jeremy Scott, who has been likened to the Andy Warhol of fashion. He’s currently the Creative Director for Moschino – and now, make up maker! He’s interesting in many ways but one thing that he excels at is observation of America’s cultural obsessions – you never do quite know whether he’s revering them or ribbing them: perhaps its a bit of both. So I feel MAC has got off lightly with this collection which references the era of boomboxes, mix tapes and chaotic colour. If there is any one creative meeting I’d love to have been a fly on the wall for it’s this. I can imagine the MAC team trying to talk him down from making palettes shaped like a bag of fries or a box of popcorn.
Most brands have a no-space waste policy, even for their most creative designs, so I wonder if this (representing musical beats on a digital bar I think and also seen in the eye palette and the circular CD like blush/bronze palette) took some box ticking. The colour selection is great – a good blend of colours that fit the brief but won’t scare off MAC consumers who couldn’t care less about Jeremy Scott.
I know that lots of people don’t like lip palettes because they look messy from the get-go – and there’s no brush with this either – but I don’t mind make up looking a bit busted up and used and particularly in this case where a pristine mix tape is just wrong! You need them looking over-played and messed up.
So, here are the shade names for the Future Emotions palette (after I’d swatched, obviously – I used my little Revlon lip brush). Textures are as follows: Carmine Rouge is matte, Morange is Amplified, Violetta is Amplified, Breathing Fire is Matte, Happy Song is Matte, Living In Stereo is Matte, Night Club School is Amplified, Digging It is Matte, Wild Memories is Matte.
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So, you can see they’re not short on pigment. In the swatch, bottom to top: Carmine Rouge, Moringe, Happy Song, Breathing Fire, Violetta, Living in Stereo, Wild Memories, Night Club School, Digging It. The palette is £35 HERE.
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