Meet my new nail obsession! Lauren B Beauty is a new brand to the UK, so it’s not in wide distribution (yet), and only available at Dry By, London’s newest blow dry bar. You know when you look at a product and just know it’s for you? That, with this. For a start, I love the bottle shape (same as Soigne and ) although the brush is a thinner style and I prefer a fat brush these days. I also love that Lauren B is Philip B’s neice (hair) and that the formula is vegan friendly.
Colour wise, there’s an immense selection with some very cool names (I’m Juicing for a green, I’m So LA for a candy pink) and the claim is that they’re remain chip free for two weeks. Possibly I’m unusual in the fact that I don’t want a polish that lasts two weeks! It’s too long for one colour.. so I haven’t put it to the test – but I am very curious to see if that can stand up to scrutiny.
Although generally, I don’t have manicures because I like doing my own nails (relaxing), I can’t say I’m not tempted by the DryBy Luxury Manicure (£45) with a thorough cuticle sort out, hand exfoliation, massage and polish. It sounds like a proper treat – one for a girl’s day out. And, currently, the only way to get Lauren B on your finger tips! Interestingly, DryBy has a good selection of products – Philip B, Original & Mineral (which everyone is currently going mad for), Lauren B Beauty, Soigne, and Nailberry. A blow dry starts at £28. Blow Dry bars have suddenly popped up everywhere – they’re completely standard in NYC but I always wondered whether they’d catch on in the UK because I don’t think nail bars have, particularly. I love the theory that you can head off and get your hair sorted in less than an hour but I’ve never actually wandered into a blow dry bar to have it done…I think maybe I can’t get past the no cutting thing; it’s always going to feel like something was missing! I have a friend who religiously goes for a wash and blow dry twice a week and her hair always looks lovely, so I see the appeal and I quite like the idea of being that high maintenance – if only for a little while!
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Anyway, if you want to get your hands on Lauren B, DryBy is at 74 Mortimer Street, London W1W 7RZ and their website is HERE.
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.