Meet my new nail obsession! Lauren B Beauty is a new brand to the UK, so it’s not in wide distribution (yet), and only available at Dry By, London’s newest blow dry bar. You know when you look at a product and just know it’s for you? That, with this. For a start, I love the bottle shape (same as Soigne and ) although the brush is a thinner style and I prefer a fat brush these days. I also love that Lauren B is Philip B’s neice (hair) and that the formula is vegan friendly.
Colour wise, there’s an immense selection with some very cool names (I’m Juicing for a green, I’m So LA for a candy pink) and the claim is that they’re remain chip free for two weeks. Possibly I’m unusual in the fact that I don’t want a polish that lasts two weeks! It’s too long for one colour.. so I haven’t put it to the test – but I am very curious to see if that can stand up to scrutiny.
Although generally, I don’t have manicures because I like doing my own nails (relaxing), I can’t say I’m not tempted by the DryBy Luxury Manicure (£45) with a thorough cuticle sort out, hand exfoliation, massage and polish. It sounds like a proper treat – one for a girl’s day out. And, currently, the only way to get Lauren B on your finger tips! Interestingly, DryBy has a good selection of products – Philip B, Original & Mineral (which everyone is currently going mad for), Lauren B Beauty, Soigne, and Nailberry. A blow dry starts at £28. Blow Dry bars have suddenly popped up everywhere – they’re completely standard in NYC but I always wondered whether they’d catch on in the UK because I don’t think nail bars have, particularly. I love the theory that you can head off and get your hair sorted in less than an hour but I’ve never actually wandered into a blow dry bar to have it done…I think maybe I can’t get past the no cutting thing; it’s always going to feel like something was missing! I have a friend who religiously goes for a wash and blow dry twice a week and her hair always looks lovely, so I see the appeal and I quite like the idea of being that high maintenance – if only for a little while!
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Anyway, if you want to get your hands on Lauren B, DryBy is at 74 Mortimer Street, London W1W 7RZ and their website is HERE.
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