Given that Kat Von D is all about the deep and the dark, a pastel palette seems a contraindication for the brand. The Pastel Goth palette is 8 matte low tone rainbow shades that taps into the unicorn trend. If you took away the epic packaging, it wouldn’t be nearly as alluring. However, ‘pastel goth’ is a thing – a sub-culture trend if you like, defined by a feminine take on gothic and hot in Asia, although not exclusively an Asian trend. So, spot on for identifying, and no doubt massively inflating, a niche trend.
I love a pastel shade but they’re hard to wear; pastel goths have got it down to a fine art (see HERE) for detail if you want to try and replicate.
If pastels are for you, it’s easily one of the better of its type. This launched in the US a while back, but UK Kat fans have been waiting and waiting (can we sort this out please!). I hear that it’s going to launch earlier than planned because of demand. The current launch date I have is 1st April – UK price tbc.
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