Once a year or so I meet up with Rachael from beauty distribution group, Cornelius. She takes me through projected trends for the coming years – usually from key trend predictors, BASF, who manufacture colours for make-up brands. In past years, projections have been more lively but I pulled out three products to share that I think look interesting. The gold tube is a film forming, peel-off metallic eye liner and it really, really works! I tested in on both my hand and my eye and it pulled away in one straight (actually crinkly!) line without breaking up at all. This particular shade is Marmalade Margarita formed of orange, copper and gold. It’s super shiny.
The yellow powder that you see is Powder Spray Eyeshadow. You don’t actually spray it at your eye – you spray out onto your hand and pick up with a brush from there. It’s a different route to the same destination really, but the bigger picture is making cosmetics more ‘experience’ based and interactive and in that respect, it works. I’ve already seen a spray powder from one brand and I have to admit I didn’t love it. The peachy looking pot is a bouncy highlighter – I’m pleased to see this trend get bigger. The highlight starts as a wet-feeling, bouncy gel and dries very quickly to a highly shiny powder. Again, it’s experience and texture based.
Other trend predictions (although in my experience the dates given are more peak trend than the beginning of the trend) are for mirror mousses (moussy colours that burnish to a high metallic gleam), and hair make-up. Each product has a very clear ingredient list banded into section A, section B and Section C in my my information booklet, and there are recipes:
Similar to this
- Mix Phase A while stirring until it is completely homogenous. 2. Add Phase B to Phase A while stirring. 3. Add Phase C to AB.
That makes you an All-Over Balm, apparently!
Transparency Disclosure
All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
6 comments
This brings back such lovely memories and, as they say, “what goes around, comes around” … My mother used to use a Max Factor peel-off shiny eyeliner in the late 60s and early 70s. It was wonderful stuff, make a mistake and just peel it off. Manufacturers nowadays could learn a lot from the brush it came with.
Have just had the most wonderful chat with Mum reminiscing about it. She is completely to blame for my love of makeup, perfume and beauty products – she was always so beautifully made-up and smelt fantastic and still does at 83! I always buy her beauty products for Mothers Day as she’s now pretty much housebound and was out shopping for a new blusher at her request this morning!
Oh wow.. I had no idea that peel off was used back then.. perfect for those vinyl look liners. Your mum sounds super – and gifted you the love of all things beauty. I hope she loves her blush x
Too Faced also do a peel off glitter liner in several colours. I have the black with gold glitter and it does peel off well though sometimes the edges rub off during the day/night.
I never see anything from Too Faced these days so I didn’t know that.. thanks for telling me and I’ll look out for them x
Exactly what I came to say……I remember that Max Faxtor peel off liner so well! Black patent. (And of course, the old style tray ‘spit n mix it’ mascara to go with it!)
Powder Spray Eyeshadow almost sounds formulated for Instagram ready #texturetuesday and flat lay posts… I get there is a market for it, but I’ll be sticking to eyeshadow pans!
Peel off eyeliner sounds more interesting to me though 😀 If it stayed on until properly peeled off, it sounds like a dream!