Everyone knows that the beauty industry has peaks and troughs – one moment a particular product category is hot and the next it’s not. But did you realise that shampoo and conditioner are in a trough as dry shampoos rise in popularity and a generation of younger women are asking why they need conditioner in the first place? Another category that’s seeing a slump is mascara, believe it or not. The fall is due to the popularity of lash extensions and false lashes. In short, we’re questioning what we really need in our routines as well as looking for convenience and multi-taskers… why use multiple products if there’s one that can do all the jobs?
So, Osmo’s Colour Revive kind of fits with this trend – it’s acting both as a conditioner and a reviving treatment which in turn prolongs time between salon colouring with both the time and financial implications that has. I used it last night and I’m a good candidate for it having not bothered to re-colour my hair for the entire summer so there are only residues left! This particular shade is very purple based when you squeeze it out of the tube – you’re supposed to use gloves (I didn’t but washed my hands immediately afterwards and there was no trace of the product). I left it the full 3 minutes and then rinsed away. While it’s not as deeply conditioning as other conditioners, my hair feels nicely soft today and there is definitely an uplift in my shade. It’s not dramatic but it’s there. It’s something I will certainly keep using. I think it’s more very if you have brightly coloured dyed hair – so, reds, purples, platinum (there are 8 shades) etc because they lose their vibrancy so quickly. It’s £13.95 – it’s not on FeelUnique yet but it’s coming soon.
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4 comments
Whatever happened to “co-washing”? I don’t know if that caught on over here or not. I’m one of the oddballs who can’t abide dry shampoo (sorry Ruth!). I never used to see much colour fade (I’ve been colouring my hair DIY and salon for years), until the last few. My hairdresser tells me its because the formulations have changed so much to conform to consumer health standards, with longevity taking a hit as a consequence.
I didn’t used to use them at all but lately my roots have been getting oily and I have no idea why. So I’m using them a bit more than I used to. And that’s very interesting re the formula changes.
@Alison: Co-washing is still alive and well in the natural hair movement! 🙂
@ BBB: For those of us with thick, Afro hair most shampoos are a no-no and a good conditioner is essential, so it surprises me that conditioner is taking a sales hit! 🙂
I guess those with Afro hair are still buying as much as ever but the loss is felt in other consumer categories – I think!