I’ve written about Etieno before when I first came across it – and its founder, Precious – at an event. I’ve followed the journey of the brand since then with delight and interest. Here’s why. It’s pointed to those who are experiencing or recovering from chemotherapy (although by no means exclusively) by someone who truly knows what happens to skin, hair and nails during that process. Precious was diagnosed with Chronic Myeloid Leukemia in 2012, undergoing chemotherapy, radiation and finally a bone marrow transplant in 2013. So, she knows to the letter, the havoc that can be wrought. She lost her hair and her nails, and I think she’d be the first to admit that she had a rotten old time of it, none of it helped by very sensitive and itchy skin.
However, she used her recovery time to start building natural, artificial preservative free body products that would help her skin and scalp through it. So, there’s no parabens, petroleum, PEG, silicone or mineral oils. Precious has recently sent me the Hair Oil (£26), above, which smells incredible, but more importantly, can help to soothe the itchiness that hair regrowth can cause. It uses marshmallow oil as a soother, but it’s also full of essential fatty acids from black sesame oil to help with shine, loss of flexiblity and regeneration. And that applies to any hair, including textured, in need of help, chemo or no chemo. There are plenty of skin products, too, from lip balm to facial oil.
Everything from this brand comes from a good place rather than so many products that come from an indifferent place. It’s handmade, built from personal experience, trial and error, and sheer determination at a time when most of us would be challenged just to get up every day. You can find Etieno HERE.
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