[samples] Given that I’ve been a fan of this fragrance creator for just about ever, I couldn’t be happier that Jo Malone’s creations are now available in every high street with a Zara and even happier that they’re affordable. Are they dupes for existing Jo Loves or even Jo Malone fragrances? No, absolutely not, but there is a familiar thread there.

Zara Emotions Fragrances by Jo Malone

Bearing in mind that the smallest size, 10ml, is £5.95, rising to £29.95 for 90ml, they’re on budget for many of us. What’s interesting is that prices for niche fragrances are rising and rising – sometimes I have to really gulp before posting about £100 plus scents – and these are clearly made to emulate that trend but without the price tag. From the pared down packaging to the font – all very modern and very ‘niche’.

Zara Emotions Fragrances by Jo Malone

In my head, I’d already settled upon Fleur D’Oranger as being my favourite but in fact, it’s Vetiver Pamplemousse. It’s a sharp and citrussy blend that is refreshing and zesty with a little kick of sweetness. Fleur D’Oranger reminds me of holidays with a bit of a sun-screen scent and some green behind that. I also liked Waterlily Tea Dress with a mildly minty edge but mostly bergamot and musk. The one that lasted the longest on me is Bohemian Bluebells with lavender, sandalwood, musk and vanilla. It’s the ‘biggest’ fragrance of what I’ve tested so far and I rather like it.

The last isn’t great – I suppose that there has to be sacrifice somewhere and I’m ambivalent about last because I really don’t mind topping up on a great scent and having that first blast all over again, but then again, you should be able to rely on a degree of it. I’d be tempted to buy a mid or full size and keep the 10ml for top ups in your bag. There are four other fragrances that I haven’t yet tried – I picked the ones I thought I would like best first. They’re Ebony Wood, Amalfi Sunray, Tuberose Noir and Fleur de Patchouli. I think this pairing brings credibility to high street fashion fragrances – I wonder who is to follow next because surely it’s the start of a trend?

*all products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.