[productsample/affiliatelink] I’m always intrigued when people who have spent their careers working for beauty brands strike up on their own: they’re usually the best at seeing beauty as a 360 degree entity and know the pitfalls as well as the inner workings of the industry. So it is with Veronique Gabai who headed up Estee Lauder’s Designer Fragrance arm in New York.
It’s no small thing to start your own fragrance brand from scratch – expensive, too. Refillable is the way that fragrance will go in the not too distant future. It exists, of course, but it’s a growing part of the industry as people start to think harder about their product consumption. The golden case holds a 10ml spray with a choice of 11 different fragrances to choose from.
The refill and the holder slot together to create a compact, travel size spray (which I’ve left my finger prints on.. oops). We are very much at the luxury end of the market – your starter set with the holder and a spray is £130, but not nearly as eye watering as the gold vermeil version which is £1,100. Yikes! A refill is £60. Other people’s beauty budgets aren’t my business but this does really strike me as pretty niche because of the cost. The fragrance I was sent is Eau de Jour which isn’t at all my kind of scent (too woody) but there are some beauties to choose from such as Jasmin de Minuit (right up my street!), Sur La Plage and Mimosa In The Air.
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The Veronique Gabai Refillable Fragrances are probably the standard setter that will filter down to more affordable brands – if money was no object (and let’s face it, it isn’t for some) I’d be all in on this as it’s super stylish and elegant. You can find a selection at Net-A-Porter HERE, non affiliate HERE.
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All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.
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Diptyque used to produce refillable atomiser containers for their perfumes. I’m holding onto my bakelite container in the hope they’ll reintroduce it! Perfect size, no leaking – hopefully this new brand will (re) inspire others to take the leap!