I have a feeling that the Avery Fragrance Ceramics will be a love it or loathe it product. Basically, the selection of animal figurines are made from a porous ceramic that allows fragrance to breathe through it. In theory, this means that it can work like a reed diffuser might – minus the reeds, obviously.
The reason this little bunny has arrived is to announce the launch of the Avery Perfume Gallery into Selfridges on the 4th floor. Selfridges loves fragrances, but other than the main entrance fragrance hall, there’s nowhere else for fragrance aficionados to hang out (that I can think of…). Until now, obviously. Most department stores have a niche fragrance bit (thinking particularly of Liberty) and there are so many niche fragrance fans that it makes sense that there is a quieter space than the hussle and bussle of the beauty hall.
Personally, I’m not that into niche perfume, but brands such as Blood Concept are interesting, as is Roads, founded by Danielle Ryan, granddaughter of Tony Ryan (who founded Ryanair). The Avery Gallery is an olfactory curation of the cool kids of fragrance including their own and instead of having to do the Selfridges Dash (zero eye contact, head down, keep moving and hope you don’t get sprayed) you can just kind of hang out.. with rabbits.
So, to the main point of the post – does this little rabbit emit fragrant wafts? There is a little hole underneath that you spray the fragrance into and then tip it back over; after a while, you will start to get a diffusion but not enough to fill a room. I think if you kept on your bedside table or somewhere that’s quite close to where you are, or in a tiny room, it would be adequate. There’s a whole menagerie of perfume animals (fragrance will stain if you spritz the outside but you may not mind) beginning at £28 and going all the way up to £158 (or £420 for a giant boxer over on the Avery site!). You can find the Avery Fragrance Ceramics collection HERE.
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