Ooh, hello! I don’t have a great deal of information on this yet, but it’s an exclusive YSL Palette named ‘Devoted To Fans’ that will only be sold from 19th July through the YSL Facebook Page (£39). With only 1,650 palettes available, this could be something of an on-line smash n grab! You know what’s going to happen here? Twitter palettes, Pinterest lipsticks, Instagram nail polish… this beauty from YSL paves the way for the first of many, I think.
Facebook link www.facebook.com/yvessaintlaurentfragrancesandbeauty
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8 comments
OMG love that idea!
Unfortunately, there is not that much information to get further as this is a very simple initiative/idea. Google Carla De Preval, digital marketing director of YSL Beaute. You can learn more about the social media strategy.
G.
OH WOW! I just love this idea, the fact that a brand as big as YSL has chosen to do something exclusive to a social network, makes me super happy. How amazing, I can’t wait to see if anyone else picks up on this concept.
I know Lush used to do Lush Forum exclusives that went down super well, but I think this is just a tad more exciting (and beautiful!)
Simply, I love it!
Lovely idea! However I strongly suspect this is merely a repackaging of an existing palette, the Pure Chromatics No. 1! I own one and the colors are spot on.
omg…. a YSL makeup palette dedicated to FB… that is ridiculous.
I think it sounds and looks quite ‘tacky’ to be honest…
I agree. Nice idea but looks cheap and tacky. Its certainly not luxury.
hmmm, on the one hand it’s quite fforward of them considering fb fans so much (content a bit lame, though), on the other hand i think the packaging design is quite cheap and ugly, makes me downgrade the tacky ysl packaging design even more now.
btw: thank you SO much for changing the video advertising!!!