Since my day job is all beauty and lifestyle, there’s nothing I love more than when the two come together.
This balance is perfect at the new look Heal’s store on Tottenham Court Road. I popped in earlier, and whilst some parts of the store are not completely finished the new beauty spa concept is, and oh it is beautiful.
Think elegant fixtures and fittings, urban cool and lashings and lashings of bath and body beauty.
At Heal’s there is a real reflection on the store’s heritage. Heals’ was originally founded as a bedding company in 1810 and there is a distinct feel that the product selection has been chosen to take you from bath to bed in an ‘it’s all about me time’ kind of way. A beautiful copper bath in the centre of the floor and piles of thick fluffy towels remind you that sometimes beauty is simply there for relaxation, indulgence and personal delight.
Speaking of the product selection, it’s exquisite. The most gorgeous selection of pampering meets indulgence, daily beauty enrichments, with some exclusive brands and some great local finds. The collection has been carefully collated by beauty buyer extraordinaire Angela Creasy (Liberty, Harrods, Mecca etc.) who was brought in by Carmel Allen award winning journalist and ex beauty and interiors editor (Vogue, In Style Living Etc).
Niche UK brands have a big part to play. Soapsmith is an East London brand whose soaps, salts and body care are named after some of the capital’s best known locations such as Camden Town, Lavender Hill and Green Park.
Sew Lomax is another London based brand who have these adorable make up bags. Frankly I’d like one of each design.
There is a real importance on soap, with a fully functional triptych back basin, where you are encouraged to choose from their huge blocks of handmade, cut to order Lincolnshire fine soap, and well; wash your hands. It’s quite charming really. And if you’re not the bar soap type there are more liquid hand washes than you have ever seen under one roof.
Nothing goes quite as well with the concept of ‘me and my bathroom time’, than a scented candle and Heal’s has got an incredible selection. Forget those clear glass, white candles with a sticker slapped on the front, which smell good, but look … ehh. Think new brands, never seen before in the UK such as R.Nichols and Illume – both US brands doing wonderful things with candle design. R.Nicholls’ designs are a throw back to kindergarten cutting and pasting with elegant and modern designs, whist Illume has some very covetable candles in tins with lids. Everything in store would make a great gift for a friend, and most importantly something special for yourself.
HEAL’s has six stores around London and the SE
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