Update on Pantene Aqua Light

Pantene Aqua Light Old Packaging

Pantene Aqua Light New Packaging

When I wrote in my ’empties’ post about Pantene Aqua Light now being for fine hair, which mine definitely is not, and being repackaged, I had a very speedy response from them to clear matters up. Apparently, it is the same product (minus a little silicone in the conditioner) even though it has a new labelling of ‘Fine Hair’ and different packaging. This is to avoid confusion when buying shampoo. 

Um..I think the Ministry of Plain Beauty Speak might have something to say on this. It’s even more confusing to my mind to label something that is good for any hair type as being for ‘fine hair’. Why not just label it for ‘fine and normal hair’.. or even ‘for all hair types’? Or, was that just too easy?

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Jane Cunningham

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5 responses to “Update on Pantene Aqua Light”

  1. Holly

    That’s the NEW packaging?! But it’s so much worse!

    Reply
  2. Meeta

    I liked the old packaging as it better reflected what the product is about.

    Reply
  3. Eileen

    I really don’t care about the packaging as long as the product is the same. I have fine hair and love having a shampoo and conditioner that doesn’t weigh my hair down. The products make my hair shiny and fluffier, and my hair seems to hold a curl better. So changing the package? Big deal! And, although it is true that anyone can use these products, it is the fine haired gal that will notice the biggest benefit.

    Reply
  4. Teresa

    The saying “If it isn’t broken, don’t fix it” comes to mind here! I’m glad to read that the product is essentially the same though.

    Reply
  5. ♥ Sarah ♥

    I totally agree! I found it very strange when I couldn’t find the old packaging on the shop shelves, instead only to find a ‘fine hair’ version – which I do not have. It would have saved some time and energy for Pantene’s consumers, if the company hadn’t of labelled the products for ‘fine hair’…come on Pantene, get it right.

    Reply

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