Last time I wrote about the business end of beauty, lots of readers said they found it interesting, so I’ll do more regular updates about what’s going on behind the scenes and news that I think you’ll find interesting.
So, first up, after snapping up REN, Unilever has now acquired the skin care brand Kate Somerville. I remember the first time I came across Kate Somerville in New York – I loved it and couldn’t wait for it to come the UK – it was a tiny brand brand with big ambition. I think it had a short-lived time in SpaceNK but now you can only mail order it from the US. If you’re tempted, I love the Goat Milk range and also Exfolikate HERE. What’s interesting is that Kate Somerville is making waves in Asia, and all brands are desperate to plant their footprint over there – if you’re looking for new acquisitions, it makes sense to pick up one that has already done some of the Asia leg work.
Meanwhile, Bliss has a huge expansion on the cards. Expect over 300 new products including make-up, nail polish, candles, home fragrance and clothing. Wow. New products will start rolling out from September (but may be slower to reach the UK.)
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I was sent some interesting stats about online search for beauty. All areas of beauty have risen (thanks to blogging and vlogging mainly) covering the period 2013-2014, but some surprises have emerged when it comes to who we’re actually searching for. The UK Kiko online site has risen by 885% organic search in 2014/15. Proving that we love Kiko! On the other hand, the UK Bobbi Brown site has decreased by 32% in organic search for the same period. Bottom line here is that key wording is crucial. Unless you have your key words on point then you’re not going to pop up as often in search engines. Keywording is using the appropriate words with your descriptions so that anyone searching can easily find what they are looking for (i.e. in beauty, words like glow, foundation, blush etc are common key words). stats from insideonline.co.uk
So, that’s my little round up of what’s going on this week behind the gloss and the lipsticks.
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